10 Ways to Impress Your Customer

Never answer the question you’re asked. Clearly, any question a customer asks is not relevant to the main point you’re trying to get across. Make sure you only answer the questions you’d ask if you were the customer. I mean, you’re the one that created the solution, so naturally, you know the problem better than […]

Innovation by the numbers

Here at Spigit, our company is run on a quarterly sales cycle, as are most American-headquartered organisations. The quarterly cycle causes us some disconnects here in Europe where things don’t run in quite the same sort of way, but they do create urgency and an imperative to deliver results. This morning, as I was having […]

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