10 Ways to Impress Your Customer

Never answer the question you’re asked. Clearly, any question a customer asks is not relevant to the main point you’re trying to get across. Make sure you only answer the questions you’d ask if you were the customer. I mean, you’re the one that created the solution, so naturally, you know the problem better than […]

Innovators, don’t create!

The other day, I gave a presentation on some of the material from my new book Sidestep and Twist. If you’ve been reading here for a while, you’ll know the basic premise of this book is most of the big hits of recent times haven’t been especially new, and they’ve used things other than features […]

An Update on Spigit EMEA

Today, I thought I’d make some comments on the progress of Spigit EMEA. I’ve been with the company, now, for almost 5 months. It has been something of a ride. As you know, I left the Civil Service to work for Spigit in the middle of January.  It was the culmination of many years of […]

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