happened to me the other day.
A newly appointed
director of the bank, apparently, was Googling for a particular topic
and found my name. She then worked out that I worked at the same
institution, and then, rather than log into the corporate directory,
used LinkedIn to reach out to me.
This is an individual
with powerful resources for connecting at her command.
She could, for example,
have instructed her assistant to get me on the phone. Or sent an
email, since my name would have come up immediately. Or, even, should
she have been so motivated, connected through one of the many people
we know in common.
When I called her
after, she said that she found this new way of connecting much less
intrusive and far quicker than what she'd done previously.
I find it significant
that, for the first time, an externally open directory of people was
the first port of call for making this initial connection. Instead of
the internal directory which, supposedly, should be far more accurate
and have much more detailed information.
The thing is, it
doesn't. And the fact of the matter is, people who would never have
used a social network before are beginning to notice the advantages
they get when they start using one.
It is indicative, I
think, that walled gardens, even in banks, are becoming a thing of
the past. The fact of the matter is that there is a lot more
information about me and what I do available outside our
institution than on networks inside it.
that, it seems, is increasingly true for many people. At least, it is
true for enough people that going outside for information about the
inside is a good first bet for finding something out.