Yesterday, I was in a meeting where our communications people were working out how to tell our employees about the new Web 2.0 technologies they have available to them to help them work.
"What’s this?", I thought, wondering when and how these discussions had started in the first place. I’d understood that getting things like that started was going to be one of the challenges in my new role. Just when did the bank decide to Web 2.0?
But apparently, there’s been huge internal interest in doing blogs and wikis for some time. And the business units built what they needed themselves so they could get started. It was eye-opening. They engaged an internal intranet team and built what amounts to a blogging platform all by themselves.
Now, we have internal blogs from divisional managing directors, and other very senior people. There are discussion forums on some of them where people can feed back their thoughts. And, increasingly, we’re seeing Wikis. There is a team who have deployed the code from Wikipedia and are using it for their internal documentation processes.
When we announced our sponsorship of the Olympic games, the news was sent out to corporate staff using a Podcast. There are plans afoot to do way more with podcasts, and in fact, with video streaming as well.
We are now working out how we can deploy these tools across the group. Later this year, we will add to our intranet platform so that anyone can get to blogs and wikis and forums and many of the other 2.0 technologies. It will be interesting to see how these new things diffuse through the group, since we’re already using them in the pockets I mentioned.
I’d expect fairly rapid take up.